Develop, protect, and expand your brand
This course provides an extensive and comprehensive overview of all of the processes that go into strategic brand management. Strategic refers a forward thinking, analytical approach that incorporates both right brain (creative) and left brain (business) thinking. Branding is an ongoing process that requires a planned out series of sequential steps and determined benchmarks. Brand management is a process that happens over time, is flexible, cohesive and must remain faithful to the brand vision.
How to develop and protect your brand